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The Convenience of Tribal Thinking - Rory Sutherland
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The Convenience of Tribal Thinking - Rory Sutherland

Rory Sutherland is a British advertising executive, author, and behavioral economics advocate. He is known for his work in the field of marketing and advertising, particularly for his role as Vice Chairman of Ogilvy UK, one of the world's leading advertising and marketing agencies.

Sutherland is also recognized for his insightful views on consumer behavi…

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